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Back to Thoughts

MITP Join Facebook's Spark AR Partner Network

Australia’s first agency to join the global AR network

By Hannah Docherty

Nov 10th, 2020

After four years of working in the Augmented Reality space, we are incredibly excited to have been accepted into one of the world’s leading AR creator groups, Facebook’s Spark AR Partner Network.

Our love of AR has only grown since our time beta-testing on Instagram and participating in a hackathon or two. After years of playing while the technology blossomed, we are proud to play our part in a great community of creators, as well as collaborating with a range of partners’ branded AR projects. So far, our AR work has managed to achieve almost 3 billion impressions across our Instagram alone, and we can’t wait to see what the future holds for us in this new partnership.

Each Spark AR partner has been chosen for their passion for technology, platform expertise, and devotion to bringing innovative concepts to life.

To ensure partners have the tools to accomplish their goals, Spark will provide everyone in their network with access to Facebook’s product teams and technical support resources, as well as invitations to test and try new Spark AR features and capabilities as they are developed.

As one of 90 individuals and agencies selected from across the world this is, without-a-doubt, a massive opportunity for MITP Agency. We are incredibly humbled & excited to play a role in shaping the future of Augmented Reality on social media, as well as continuing to partner with brands that share our vision in pushing boundaries.

MITP Agency is charging towards the future of Augmented Reality.

Interested in partnering on an AR project, or simply want to know more? Get in touch at hello@madeinthepile.com

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